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Google’s Twitter Deal May Impact Your Reputation

Google’s Twitter Deal May Impact Your Reputation

By Chris Crum March 6, 2015

Last month, we learned that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index after going without them for a few years. Google isn’t expected to implement tweets into its results in …

Google’s ‘Mugshot’ Update Misses New York Times’ First Example Google’s ‘Mugshot’ Update Misses New York Times’ First Example
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Google pushed out a new algorithm update late last week (in addition to Penguin) aimed at penalizing sites that profit from public mugshots by making people who appear in them pay to have them removed. It’s been described as a …

Google Launches Update To Demote Shady Mugshot Sites Google Launches Update To Demote Shady Mugshot Sites
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As previously reported, Google announced the launch of Penguin 2.0 on Friday, but that’s not the only algorithmic change the search giant has reportedly pushed out. Sometime late last week, they also pushed an update to demote mugshot sites that …

Google: We Don’t Have The Resources To Investigate Page Removal Requests Google: We Don’t Have The Resources To Investigate Page Removal Requests
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Google’s Matt Cutts put out a new Webmaster Help video. It’s one of those where he answers his own question (as opposed to a user-submitted one), so you know it’s something Google deals with all the time. The question: There’s …

Bitly’s Take On Social Search Bitly’s Take On Social Search
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Social search is an interesting animal, mostly because there are so many different approaches. There’s realtime search, like we’ve seen from Google+ and Topsy in the last week. There’s Google’s social search, which simply sprinkles social results throughout its web …

Violated Online – Rebuilding Your Reputation Violated Online – Rebuilding Your Reputation
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While a trustworthy reputation could take years to build, it could be destroyed in a matter of minutes. At first, this seems ironic, but when you think about all the information online that is extremely accessible, it makes more sense.

Groupon Deals Could Hurt the Reputation of Your Business Groupon Deals Could Hurt the Reputation of Your Business
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The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion …

Ripoff Report Strikes Back: Removes Code on Site Left by Hacker Ripoff Report Strikes Back: Removes Code on Site Left by Hacker
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The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on …

Google Launches “Me on the Web” Google Launches “Me on the Web”
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Google has released a new feature called “Me on the Web.” It’s a reputation management tool accessible from the Google Dashboard, underneath the Account details. Google says the tool makes it easier to set up Google Alerts, and suggests search …

How Burson Marsteller Can Emerge From Its Facebook PR Fiasco How Burson Marsteller Can Emerge From Its Facebook PR Fiasco

The “dirty tricks” kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf …

GoDaddy Elephant Killing Leads to Competitor Raising $20K to Save Elephants GoDaddy Elephant Killing Leads to Competitor Raising $20K to Save Elephants
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GoDaddy CEO Bob Parsons recently took a vacation in Africa, where he hunted an elephant, posted video of the killing and slaughter of the elephant, and and tweeted it out to the world. You’ve probably heard the story by now. …

In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

Remember Who Can Read Your Tweets
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What kind of an image are you creating for prospective clients, who check out your social media updates?

I received an interesting email from a reader last night, which I would like to share with you.  She asked if I would not use her name, so I am going to call her Barbara instead.  Her email was short but contained a very valuable message.  It’s something I have heard of many times and it’s becoming more and more common.

Social Signals You Should Be Monitoring
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Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

Brand Monitoring: Look at Brands That Are Doing it Right
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Listening. It’s a mantra we’ve heard PR, marketing and social media consultants preach to brands for the last two years. But, how many brands are really listening to their customers online?

I’m not talking about responding to comments on Facebook or Twitter. That’s fine, but at this point, it’s table stakes, don’t you think?

Sometimes Your Biggest Fans Can Be Damaging to Your Brand
Reputation Management Should Be Proactive, Not Reactive
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Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations.