For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.
There are a lot of elements to online reputation management. Really, depending on how far you want to take it, the elements are basically limitless. Any web property out there that gives people a voice caters to potential reputation smearing.
There have been entire books written about online reputation management, and countless articles, but I just wanted to take the time to point out five things to keep track of that you may not have considered (or maybe you have...if so, good thinking).
Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.
Plum Organics, a company that makes baby food, has issued a voluntary recall of a "small portion" of its Apple & Carrot Baby Food in Portable Pouches. The reason is that a routine test determined the formulation was incorrect.
Update: YouTube has officially announced the feature:
Update: Deadspin has posted yet another set of messages from Salisbury, who claims he is finally finished sending them. In the latest set, he talks about how he wanted his messages off the record and not posted on the site, but then changes his mind.
One aspect of search that doesn't get discussed often enough is image search. It's such a huge part of search and the daily habits of web surfers all over the world, it's amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.
If you ever need to get Google's attention, it looks like hinting at a connection between the search giant and Lucifer is one way to do it. In response to an article titled "Is Google Evil?" and a devilish drawing, Google's fired back with an official blog post.
A company called Visible Technologies has just released a new online reputation management solution. It's called TruRepuation, and aims to provide individuals and companies alike an effective way to manage their reputation in search engine results.
There's no question that Twitter provides marketers and business owners with many great opportunities for reaching their target audiences. We've discussed such opportunities numerous times at WebProNews.
There are ways you should avoid using Twitter also, and that is the subject of this article. I'm going to list some ways not to use Twitter, and I'd like to encourage you to add to the list, just like you did with the "What is Twitter to You in One Word?" article.
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