Brands Get Way To See When They Appear On Tumblr

Brands Get Way To See When They Appear On Tumblr

By Chris Crum August 20, 2014

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on …

Bitly’s Take On Social Search Bitly’s Take On Social Search
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Social search is an interesting animal, mostly because there are so many different approaches. There’s realtime search, like we’ve seen from Google+ and Topsy in the last week. There’s Google’s social search, which simply sprinkles social results throughout its web …

Violated Online – Rebuilding Your Reputation Violated Online – Rebuilding Your Reputation

While a trustworthy reputation could take years to build, it could be destroyed in a matter of minutes. At first, this seems ironic, but when you think about all the information online that is extremely accessible, it makes more sense.

Groupon Deals Could Hurt the Reputation of Your Business Groupon Deals Could Hurt the Reputation of Your Business

The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion …

Ripoff Report Strikes Back: Removes Code on Site Left by Hacker Ripoff Report Strikes Back: Removes Code on Site Left by Hacker

The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on …

Google Launches “Me on the Web” Google Launches “Me on the Web”

Google has released a new feature called “Me on the Web.” It’s a reputation management tool accessible from the Google Dashboard, underneath the Account details. Google says the tool makes it easier to set up Google Alerts, and suggests search …

How Burson Marsteller Can Emerge From Its Facebook PR Fiasco How Burson Marsteller Can Emerge From Its Facebook PR Fiasco

The “dirty tricks” kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf …

GoDaddy Elephant Killing Leads to Competitor Raising $20K to Save Elephants GoDaddy Elephant Killing Leads to Competitor Raising $20K to Save Elephants

GoDaddy CEO Bob Parsons recently took a vacation in Africa, where he hunted an elephant, posted video of the killing and slaughter of the elephant, and and tweeted it out to the world. You’ve probably heard the story by now. …

In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

Remember Who Can Read Your Tweets
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What kind of an image are you creating for prospective clients, who check out your social media updates?

I received an interesting email from a reader last night, which I would like to share with you.  She asked if I would not use her name, so I am going to call her Barbara instead.  Her email was short but contained a very valuable message.  It’s something I have heard of many times and it’s becoming more and more common.

Social Signals You Should Be Monitoring
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Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

Brand Monitoring: Look at Brands That Are Doing it Right
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Listening. It’s a mantra we’ve heard PR, marketing and social media consultants preach to brands for the last two years. But, how many brands are really listening to their customers online?

I’m not talking about responding to comments on Facebook or Twitter. That’s fine, but at this point, it’s table stakes, don’t you think?

Sometimes Your Biggest Fans Can Be Damaging to Your Brand
Reputation Management Should Be Proactive, Not Reactive
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Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

Yahoo Answers Just Got More Valuable for Businesses
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Yahoo has released a new mobile version of Yahoo Answers. For users, this means a more convenient way to access what I believe is the biggest Answers site on the web from their mobile phones in an optimized, less painful fashion. With Yahoo Answers for mobile, users can:

When Tweeting with URL Shorteners Goes Wrong
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Former eBay President and CEO Meg Whitman is of course running for Governor of California. A spokesperson working for her has provided us all with a lesson about being careful with our social media content, and to always check our links before we share them with the world. 

Search Marketing Isn’t Just SEO and PPC
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You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on  a session at BlogWorld aimed at such companies, but the themes were much broader – how to filter though all the noise of the web to find discussions about your brand, ways to harness the social media tools that are available to us to actually get some use out of them, how to use different kinds of search engines to engage with people, etc.