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Amazon-Owned Vine.com Launches As Your Eco-Friendly Online Retailer Amazon-Owned Vine.com Launches As Your Eco-Friendly Online Retailer
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If buying green is something that’s important to you in your everyday life, a new site now in beta wants to be your go-to retailer. Vine.com is live, and it wants you to “live life green.” All of the products …

Amazon To Purchase Diapers.com For $545 Million

Amazon.com said today it has reached an agreement to acquire Quidsi, which operates Diapers.com and Soap.com.

Under the terms of the deal, which was approved by Quidsi’s stockholders, Amazon will purchase all outstanding shares of Quidsi for $500 million in cash, and also take on $45 million in debt.  The acquisition is set to close next month.

"I’m not sure which is more unpleasant–changing diapers, paying too much for them, or running out of them," said Jeff Bezos, Founder and CEO of Amazon.com.