A major force in the advertising industry is making a noteworthy change in direction. MediaVest, which is a subsidiary of the Publicis Groupe, will buy lots of ads on Hulu using money originally intended for other channels, including traditional television.
Before the end of the year, Microsoft should finally be rid of Razorfish. The digital marketing agency, which Microsoft picked up during its 2007 acquisition of aQuantive, is due to become part of the Publicis Groupe in exchange for $530 million and an advertising-related promise.
Microsoft has put its online digital ad agency Razorfish up for sale and has hired Morgan Stanley to help find a potential buyer.
French marketing company Publicis Groupe, which is planning more acquisitions focused in online advertising, is thought to be a possible buyer of Razorfish, according to the Financial Times.
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