Apparently, Facebook makes people happy. No, seriously. We now have proof. A new study reported in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal, actually dug into the physiological responses to people who visit social networking sites. Measurements of physical …

Have you ever asked yourself “Where am I?” “What am I?” “Who am I?”; Have you ever just stopped to ask “where is the universe?” As Robert Lanza, M.D. of Wake Forest has a very interesting article, where he explains …

A study from the Journal Archives of Internal Medicine suggests that thinking positive actually helps us make better decisions. In the study 55% of coronary heart patients who practiced positive thoughts actually persisted to adhere to their exercise regiments to …

Ever get caught in one of those moments when you log onto Facebook and felt yourself, maybe surprisingly, disappointed that you have zero notifications, zero friend requests, and zero messages? It’s like being the permanent resident of Lonely Town, Population: …

Research that has just been released by the Education Development Center in Massachusetts is linking sexting to some pretty serious psychological problems. The study, which sampled 23,000 students in the Boston area, found that “sexting can include overtones of bullying …

Some interesting studies at Stanford are exploring how virtual avatars impact human behavior. If that sounds too academic, let me put it this way: how the digital version of you inspires or alters the perception of the real version of you.

The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.

I’m not really willing yet to use the phrase "worldwide epidemic," it’s only a few percentage points, and well, I haven’t seen the methodology. But that is the phrase the Daily Telegraph used, so, if you’re worried about pandemics of technology-induced shyness, be prepared to hold your face and run away screaming.

One’s attitude has a lot more to do with the level of her/his success than one’s aptitude, ability, IQ, education or other factors do.

Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality.

Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on?

If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.

Time Management

Ever asked yourself, where does the time go?

“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.”

Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.

Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite. Potential clients are crying out for the one thing so many businesses fail to provide: They want to be understood!

What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.

If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.

Dynamic Psychology can be applied to all aspects of your marketing efforts and will give you that vital edge over your competitors.

The best advertising writers are those who have some knowledge of psychology. We are not dealing with “new” people online. We are dealing with the same people who have the same desires they have always had.

Basic psychology is about people’s needs and their need to fulfil them. Most of us have a distinct priority at any given time, one problem that must be solved before all others, a “one thing at a time” mentality.