Products/Brands Atop Blogger’s Most Discussed Topics

Products/Brands Atop Blogger’s Most Discussed Topics

By Jordan McCollum November 9, 2009 | 2 Comments

According to Technorati’s 2009 State of the Blogosphere report, 70% of bloggers talk about products or brands on their blogs, eMarketer reports. And obviously some of these mentions would be prompted by free sample products, etc.—a practice popular enough to draw the notice of the FTC, which now requires disclosure on such review products.

Salesforce Releases Product For Data-Sharing

Separate companies are likely to have some things in common, and this is especially true if they use a single platform.  Now, in the event that they want to talk to each other, Salesforce.com has provided them with a way of doing so.

Product Details Encourage Site Visitors To Stay

The importance of authoritative content on websites becomes even more critical to site publishers during the holiday season.

Amazon’s E-Book Reader Widely Ridiculed
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I wouldn’t mind keeping over 200 books close at hand, and I’d prefer not to need a large suitcase to do it.  But Amazon’s new e-book reader is nonetheless looking less and less appealing as the analyses roll in.

Live Search Team Improves Product Searches
Facebook Introduces Product Pages

Facebook’s Social Ads program already has some people upset, and at first glance, new product pages just look like another way in which users might be turned into billboards.  But whether this is or isn’t the case, the pages are already catching on.

Junnoon's Facebook Page

Microsoft Issues Free Enterprise Search Challenge

Search Server 2008 Express arrived as a free download from Microsoft, which launched the release candidate during a California conference.

Product Sellers Should Focus On Online Reviews

More people are looking to online reviews, which are having a significant impact on their purchasing decision.

The $199 Google Computer

If you’ve been waiting for Google to launch its own computer and operating system, that day is here.

Yahoo! Product Suggestions

I’ve taken some time over the last few weeks to pay attention to different Yahoo! services. In addition to being an employee I’m a huge Y! service lover, from Upcoming to Del.icio.us, from Music to Widgets, they’ve really built/bought some great products.

I thought it would be fun to walk through a few of their products and give them my ‘How I’d Improve This Product’ dealio, so here goes.

1. Mail

Online Reviews Lead to Sales

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products is "risky"—there’s that word again. So, does the risk outweight the reward?

Google Health Announced for Next Year

Google’s Marissa Mayer, who replaced now ex-Google employee Adam Bosworth as manager of the Google Health product team, said Google Health will officially appear in early 2008. (Screenshots of the product already circulated.)

Social Media Marketing Strategies
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A WebProNews reporting team covered the SMX Social Media in New York City this week and delivered lots of unique video interviews and session reports.

Live Search Boosts Shopping Vertical Results

Shopping has been one of the important verticals Microsoft focuses on with Live Search, and they have made some improvements to product searching there.

PPC Classroom Review

A major grouse I have with “shopping comparison sites” is that there’s often no “comparison” involved. They’re usually just a bunch of scraped data from affiliate datafeeds. There’s no “opinion” or comparison of the pros and cons of the product. Just a pile of digital trash on the information highway in my opinion.

Shoppers Abandon Online Product Applications

A new study from comScore, conducted with Forrester Research, "Why Financial Shoppers Abandon Online Product Applications," found that 54 percent of online financial applicants abandon applications before they are submitted to a site.

Truveo, Kosmix Hook Up Over Video

AOL picked up a partnership with a search site that isn’t named Google, as their Truveo video search adds to Kosmix results for health, auto, and travel queries.