When Google slid its new Text Link Ad product under the Pay-Per-Action rug, bloggers who noticed immediately started comparing the in-text advertisements to Snap.com's content preview bubbles. But Snap.com's none to happy about being lumped into the same camp as IntelliTXT.
If you've noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.
What's been called an assault on click-fraud, or affiliate networks, or both, could also carry with it a little controversy. Google's recent beta launch of pay-per-action AdSense, available only to US advertisers, was released overtop another new product: the text link format ad unit.
There are lots of bloggers talking about Google’s launch of their Pay-Per-Action (beta) program which is really just adding CPA ad units to Adsense with a name to not associate it with CPA directly.
It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it's finally here. What does it mean to search marketers?
The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.
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