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Ponemon Institute Articles

Mozilla Was Most Trusted Internet Company For Privacy In 2012 Mozilla Was Most Trusted Internet Company For Privacy In 2012

January 28 is Data Privacy Day. It’s a topic that has become increasingly more important in recent years as more of our information moves to the Internet. Consumers are largely untrusting when it comes to Internet companies, but one has …

Cybercrime Costs on the Rise, HP-Sponsored Study Finds Cybercrime Costs on the Rise, HP-Sponsored Study Finds

HP and the Ponemon Institute today unveiled a new security study that shows the cost and frequency of cybercrime has risen for the third year in a row. The 2012 Cost of Cyber Crime Study, conducted by the Ponemon Institute …

Social Media Users Probably Not Doing Enough to Protect Their IDs
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A new study conducted by the Ponemon Institute and sponsored by Experian’s ProtectMyID.com found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

Privacy Issues Holding Back Online Behavioral Advertising

More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers’ privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.

Cost Of Data Breaches Continues To Climb
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Data breach incidents cost U.S. companies $204 per compromised customer record in 2009, compared to $202 in 2008, according to a new study from the Ponemon Institute and security firm PGP.

Even with an overall drop in the number of reported breaches (498 in 2009 vs. 657 in 2008), the average total per-incident costs in 2009 were $6.75 million compared to an average of $6.65 million in 2008.