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political campaigns Articles

Twitter May Actually Spur People into Making Political Donations Twitter May Actually Spur People into Making Political Donations

We already know that this year, social media is a bigger part of the election than ever before. During the Republican National Convention, 4 million tweets were generated about the event. That number more than doubled the amount of tweets …

Social Media’s Relationship with Politics Social Media’s Relationship with Politics
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If you are wondering if social media coverage effects voter turnout, public perception, and election results, than Nielsen has some great facts and figures for you. Analysts looked at online social media buzz for 50 days preceding four political races-two …

IP Targeted Political Advertising on the Horizon IP Targeted Political Advertising on the Horizon

Elect Strategies, is a data targeting firm that specializes in providing demographic information to political marketing campaighns and recently they are promoting the ability to target markets via IP addresses. For those not familiar with these types of firms and …