For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.
Google is implementing a change in its URL policy for AdWords. Starting the week of February 24, all display URLs within an ad group must have the same top-level domain.
With every new development in social media, communications departments are faced with new challenges. If the end goal is to control the message – and that is the boiled-down purpose of communications departments – then the expansion and adoption of social media is a direct obstacle to that goal.
The New York Public Interest Research Group has released a report on online shopping privacy policies detailing how online retailers protect customer's identity.
Followup to my recent article on Google AdWords' website quality policies. Although the majority of rank and file advertisers I chatted with favor Google's stances against, for example, "arbitrage sites that are designed for the sole purpose of showing ads," not all go along with the Google take on things.
I wrote a few days ago about privacy policies and got several people asking, "So who has a good privacy policy? Well, lots of companies have good privacy policies, but I think what people really want to know is "Who has made their privacy policy a marketing asset?" That narrows the field considerably.
State workers in Kentucky's capitol have been suspended for using the Internet. Not for illegal or questionable activities, but for reading news, doing searches, and shopping.
People returning to their feedreaders after the SMX conference and elsewhere found new AdSense policy changes awaiting them.
Google now says that sites displaying AdSense or Google search boxes may not display other ads or services using the same layouts and colors as the Google products. That applies to all ads an AdSense member might have displayed anywhere on his website.
As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints.
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