WebProNews

Podcasts More Popular Than Blogging?

ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study's claims...

4th Third Thursday to Focus on Podcasting

Yep, you read that right. Our next Third Thursday meetup will be on the fourth Thursday of this month (July 27th).

Podcasting Inefficient?

Peter Davis says: "In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine."

Podcasting Included in Marketing Sherpa Blog Awards

Marketing Sherpa has extended their annual blog voting and awards to include podcasting this year.

Podcasting not a Good Name? Huh?

I see that Dave Winer and Seth Godin and Mark Ramsey are talking about the name "podcasting" again.

Podcasting Push to Mobile Networks

UK podcasting pioneers Neil Dixon and Adrian Pegg have launched LinkMedia to "spur the growth of podcast listeners by opening up accessible channels for independent podcasters to reach a wider audience."

Building the Business Case for Podcasting

Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting.

A Case For Podcasting Now

Here's the choice: support a medium where a company could reach an audience where 100 percent of them have an interest in the company's products, or keep tossing money into mediums where 98 percent of the audience sees the message as an intrusion.

Building A Brand With Podcasts

Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name.

Podcasting Desktop Radio

Remember when desktop publishing was the next big thing? (Of course not, you'd have to be my age and remember when certain rock formations were born.)