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After Years of Waiting, Apple Releases a Podcast App

After Years of Waiting, Apple Releases a Podcast App

By Sean Patterson June 26, 2012

Podcast listeners are a relatively small, yet loyal group. While others spend their daily commute or house-cleaning time listening to music, podcast fans listen to people talk, constantly filling their heads with both valuable knowledge and worthless inanities. These fans …

Podcasting Numbers Under Delivered?

I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered.

The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.

Considering Podcasting? Evaluate Your Assets

This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting.

I will attempt to recap some of our highlights for those who couldn’t wake up at 8am :-)

Podcasting Technology Tips
As a podcaster, I often do interviews and other audio recordings when on the road.

Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.

Wizzard Media Passed Out 1 Billion Podcasts In 2007

Among all the popular blogs and online video clips, podcasts tend to get forgotten.  Or so we figured, anyway; new stats from Wizzard Media claim that around 1 billion podcasts were downloaded from it alone in 2007.

Lesson’s Learned from Podcasting

If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting."

Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.

Why Isn’t Audio Podcasting Mainstream?

I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory:

Why hasn’t audio podcasting become mainstream?

Yahoo To Axe Podcast Search

Call it a conspiracy of market timing, Moore’s Law and Murphy’s Law, but just as video killed the radio star in 1980, YouTube, and to a certain extent, the video iPod, killed the audio podcaster.

Strategies For Getting Into Podcasting

WebProNews’ Kara Ratliff caught up to Roxanne Darling from Bare Feet Studios and Beach Walks with Rox at the 2007 Podcast and New Media Expo.

Integrate Podcasting Into Your Marketing

Eric Schwartzman, Founder and Chairman of iPressroom, was video interviewed by WebProNews reporter Kara Ratliff at the Podcast & New Media Expo.

Podcasting: Big and Fantastic

The guys from the cutting edge pod firm BIGFANTASTIC talked about podcasting and and its promising future in a video interview at the Podcasting Expo in Ontario, CA.

Podcast Expo: The Secret To Stardom

Franklin McMahon brought his session attendees at the Podcast and New Media Expo a selection of tips to help them make the most of their podcasting efforts.

Yahoo Closing Podcasting Directory
Recently, Yahoo! announced that it is closing its Podcasts Directory service. The service will case to operate from October 31st.

The site never came out of Beta before this sudden plan to end the service. The reason for ending this service is not yet very clear. There is simply a message on the site that reads “Yahoo! apologizes deeply, but we will be closing down the Podcasts site on Oct. 31, 2007.”

Podcast Downloads Set New Record
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It wasn’t too long ago people were skeptical about the future of podcasting – it is, after all, easy to be a skeptic about a medium so new (rappers are still wondering when they’re supposed fad will pass). But Wizzard Media has 70 million reasons to disagree, just last month.

Podcast Downloads Set New Record
Podcast Downloads Set New Record
Podcast Downloads Set New Record
A Podcaster Opportunity

Internet radio broadcasters face the alarming prospect of paying much higher royalties to song performers, says the Wall Street Journal, a burden that could silence some online stations.

Podcasting Hints and Tips For Success
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A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

Podcasting May Be Pod-Kaching In Five Years

Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.