WebProNews

Is Business Podcasting Losing Its' Popularity?

Maybe the question is better phrased as: has the desire to learn how to produce podcasts for business died? I’m wondering this because two public events about podcasting I’d been due to speak at during the next month have been cancelled because of lack of interest.

Podcasting Audience To Reach 65 million

The U.S. podcast audience hit 18.5 million in 2007 and is on track to increase 251 percent to 65 million in 2012, eMarketer estimates.Out of the 65 million listeners, 25 million will be active users who tune in once a week. "As the US podcasting industry matures it is unquestionably creating a listening audience," says Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches, "And along with a larger audience comes increases in advertising spending tied to podcasts."

Podcasting Numbers Under Delivered?

I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered. The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.

Considering Podcasting? Evaluate Your Assets

This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am

Podcasting Technology Tips

As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.

Wizzard Media Passed Out 1 Billion Podcasts In 2007

Among all the popular blogs and online video clips, podcasts tend to get forgotten.  Or so we figured, anyway; new stats from Wizzard Media claim that around 1 billion podcasts were downloaded from it alone in 2007.

Lesson's Learned from Podcasting

If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting." Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.

Why Isn't Audio Podcasting Mainstream?

I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory: Why hasn’t audio podcasting become mainstream?

Yahoo To Axe Podcast Search

Call it a conspiracy of market timing, Moore's Law and Murphy's Law, but just as video killed the radio star in 1980, YouTube, and to a certain extent, the video iPod, killed the audio podcaster.

Strategies For Getting Into Podcasting

WebProNews' Kara Ratliff caught up to Roxanne Darling from Bare Feet Studios and Beach Walks with Rox at the 2007 Podcast and New Media Expo.