WebProNews

Google and Performics

Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future.

Performics: Another Part Of The DoubleClick Deal

Google wants to buy DoubleClick, which owns Performics. Pending government approval of the deal, Google's ownership of a large SEO firm with prominent brand-name clients has created some buzz.

SEM Sales Route Proves Profitable

Year over year sales picked up with search engine marketing jumped 70 percent in the first quarter of 2006.

DoubleClick Indexing Search Engine Marketing Campaigns

The company has unveiled the Performics 50 index to reflect overall activity of of the search market.

DoubleClick Buys Search Engine Marketer Performics

Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.