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Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer …

Parse Reveals New Mobile Analytics Tools Parse Reveals New Mobile Analytics Tools

If you use any kind of analytics in your mobile app, you just might use Parse. It’s one of the most popular mobile analytics platforms on the market, and the team behind it have announced some new tools that will …

Facebook Acquires Cloud Platform Parse Facebook Acquires Cloud Platform Parse

Facebook announced that it has entered into an agreement to acquire Parse, a cloud-based platform for cross-platform apps. It lets developers create create rich social apps integrated with Facebook across platforms like iOS, Android, HTML5 , etc. The two companies …