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For Better Or Worse, A Lot Of Change Is Coming To Google SEO

For Better Or Worse, A Lot Of Change Is Coming To Google SEO

By Chris Crum May 15, 2013 | 43 Comments

Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much …

What Will Be Google's Panda/Penguin For 2013? What Will Be Google's Panda/Penguin For 2013?
· 60 Comments

Well, here we are ten days into 2013, and Google has been rather quiet in the New Year, at least in terms of new changes to algorithms. Rest assured, however, Google will not slow down behind the scenes in working …

Report: Google Confirmed Recent Panda Refresh Report: Google Confirmed Recent Panda Refresh
· 13 Comments

Remember about a week and a half ago when there was supposed to be a Panda refresh coming within the following week or so? It turns out that it happened the next day, so if you’re still waiting for it, …

Google Talks Short Articles, Value Of Comments Google Talks Short Articles, Value Of Comments
· 28 Comments

When Google unleashed the Panda update, it waged war on “thin” content in its search results. Google wants to provide pages that offer information valuable to searchers, as opposed to content that was hastily thrown together. It’s easy to hear …

Google Panda Update Refresh Coming In A Week Or So Google Panda Update Refresh Coming In A Week Or So
· 17 Comments

Earlier this month, Google announced that it rolled out a data refresh for the Panda update. It sounds like they’re getting ready to launch another one in about a week (or maybe a bit longer). Barry Schwartz at Search Engine …

Demand Media Posts Record Revenue And Profitability Demand Media Posts Record Revenue And Profitability
· 26 Comments

The Google Panda update, originally unleashed in early 2011, continues to take its toll on the Internet, for better or for worse (most would probably say better). While there are frequently rumors about new updates or refreshes to Panda, the …

Google Launched A Panda Update On Monday Google Launched A Panda Update On Monday
· 9 Comments

Update: What do you know? They just formally announced it (and it’s just a data refresh, not an actual update): Follow @google A Googler @google Panda data refresh rolling out. ~1.1% of English queries noticeably affected. More context: http://t.co/QqlpqTmk  Reply …

Noteworthy Videos
Cutts Talks Quality Raters' Impact On Algorithms Cutts Talks Quality Raters' Impact On Algorithms
· 4 Comments

While it has been known that Google’s “quality raters” (the people who judge sets of search results behind the scenes) don’t directly influence Google’s algorithms, there is still a misconception out there to the contrary. Nobody at Google (as far …

Panda Rumors Surface, Just Another Day At The Office Panda Rumors Surface, Just Another Day At The Office
· 5 Comments

This is pretty commonplace now, but there are rumors going around that Google may have launched a Panda update last week. Barry Schwartz at Search Engine Roundtable links to WebmasterWorld, where these rumors are often born. Sometimes they turn out …

Google 7-Result SERP Has Bigger Effect Than Panda? Google 7-Result SERP Has Bigger Effect Than Panda?
· 3

Google has been making it harder to get first-page rankings. That’s not just because all of the algorithm updates the search giant keeps launching, an increased emphasis on “answers” results, which require users to click over to other sites less …

Google EMD Update: It Will Be Back Repeatedly Google EMD Update: It Will Be Back Repeatedly
· 13

Not that this will come as much of a surprise, but Google’s EMD update, which Matt Cutts announced a week ago, will be an ongoing, periodic update, much like our other algorithmic friends Panda and Penguin. Danny Sullivan confirmed as …

Google's Recent Page Quality Algorithm Updates Google's Recent Page Quality Algorithm Updates
· 3

When it comes down to it, most of the signals Google uses to rank the web’s content are rooted in quality. Google’s constantly changing algorithms are specifically geared towards creating a higher quality search experience for its users. Not everyone …

Google Panda Update Rolls Out Alongside EMD Update Google Panda Update Rolls Out Alongside EMD Update
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Last Friday, Google announced the EMD update. It was billed as a small and minor update, but the effects seemed to be fairly large, with many webmasters claiming to have been hit. Google’s Matt Cutts made it a point to …

Google Panda Update: Refresh Is Rolling Out Google Panda Update: Refresh Is Rolling Out
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Google announced that a data refresh is rolling out for Panda, and that webmasters should expect “some flux” over the next few days. Here’s a tweet Google just posted: Follow @google A Googler @google Panda refresh is rolling out—expect some …

Some Wonder If There Was Just A Panda Update Some Wonder If There Was Just A Panda Update
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Some webmasters suspect that Google may have launched a new significant Panda update. This kind of suspicion is fairly common. Sometimes it turns out to be accurate, and sometimes not so much. Barry Schwartz at Search Engine Roundtable, who regularly …

Google Panda Update: Data Refresh Launched Monday Google Panda Update: Data Refresh Launched Monday
· 4

Google tweeted today that it launched a data refresh for the Panda update on Monday. According to the company, about 1% of queries were noticeably affected. Follow @google A Googler @google Panda data refresh this past Monday. ~1% of queries …

Two Months Of Google's Quality-Specific Tweaks Two Months Of Google's Quality-Specific Tweaks
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Google finally released its big lists of algorithm changes for the months of June and July, after an unexplained delay. In all, there were 86 changes on the lists to dig through, and we’re still analyzing them. In this post, …