Pam Horan Articles

Thoughts on Apple Subscriptions and Google OnePass from President of the Online Publishers Association

Over the past week, Apple announced its subscriptions plan for the App Store, following the model of "The Daily". Under the plan, publishers set the price and length of the subscription, users choose the length of the subscription and are charged based on how long they subscribe. Apple keeps 30% of the revenue.

Consumers More Likely to Buy From Ads on Media Sites Than Social Media?
· 1

The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as ESPN.com, iVillage, NYTimes.com, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

Internet Users Spend Majority Of Time With Content Sites
· 6

Content sites continue to grab the attention of the majority of Internet users, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to a new report by the Online Publishers Association (OPA).

Online Publishers On Board For Bigger Ads

The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.

The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.

A total of 37 OPA member companies are making the units available, up from the 24 originally announced.

OPA To Introduce New Online Ads

The Online Publishers Association (OPA) announced Tuesday a new initiative aimed at boosting creative advertising on the Internet that meets the needs of marketers by better integrating their messages.

Starting in July, online publishers including ESPN, Forbes.com, The New York Times and The Wall Street Journal Digital Network, will start using one of three new ad units that are larger in size than traditional online ads.

Online Publishers Doing Well In Slow Economy

Even with a sluggish economy online publishers are doing well and those with solid brands and quality content are poised to succeed according to the president of the Online Publishers Association.