All Posts Tagged Tag: ‘Paid Listings’

FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago calling upon the commission to scrutinize Google, Yahoo, Bing, Ask, Nextag, Twenga and TripAdvisor, with regards to the disclosure of …

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