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FTC Updates Search Engine Ad Disclosure Guidelines FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago …

SES: Ad Campaigns And Quality Scores

An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”