All Posts Tagged Tag: ‘ovum’

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

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Businesses Not Delivering On Customers’ Social Media Expectations

A recent study from Amdocs found social media to be an emerging channel of preference for consumers seeking customer-care assistance. Customers want to be helped through Twitter and Facebook, but they expect quick, personalized responses. Frankly, businesses aren’t delivering. The study was based on a survey of service providers’ customer care readiness on social media conducted by Ovum and another …

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