WebProNews

Future Proof Your SEO
By David Harry · February 26, 2009

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Blog Optimization Is An Ongoing Process
By Lee Odden · December 12, 2008

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail.

Blogs Are For More Than Just SEO
By Lee Odden · December 11, 2008

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular. It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results. Such tactical advice can be very effective.

Impatience Key To Optimizing Landing Pages
By WebProNews Staff · July 29, 2008 · 6

Passive is for the old ways of taking in media content. Active Internet users seek what they want, when they want it, and expect to find it fast.

SMX: Amazin’ Conversion Optimization
By WebProNews Staff · June 3, 2008 · 1

Business owners know the importance of converting visitors to buyers. However, buyers aren’t in a hurry to convert; when they do, it usually means gaining a loyal customer.

SES Round-up
By Thomas McMahon · December 11, 2007

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES – Landing Page Optimization
By Navneet Kaushal · December 7, 2007

The clinic consists of a live, interactive landing page optimization clinic run by industry experts. Audience members will be asked to submit websites and any paid search campaigns prior to the clinic and samples will be chosen for live analysis.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Speakers: Jimmy Ellis, Director of Optimization Research, MarketingExperiments, Marc Wachen, CEO and co-founder, Optimost, Scott Miller, President and founder, Vertster

PubCon – European Site Optimization
By Navneet Kaushal · December 7, 2007

This session is a round up of current international optimization and promotion issues. Panelists will address multi-language issues, Euro PPC/SEO, and how to crack the Southeast Asian riddle.

Get Free Advertising Advice From Google
By Janet Meiners · November 20, 2007

The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.

PRSA: Social Media for PR Practitioners
By Lee Odden · October 24, 2007

I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

dotMobi Domains Sell for 1/2 Million
By Ross Dunn · October 18, 2007

Congratulations to the gang at dotMobi for their successful Moniker auction in Miami last Friday. I am extremely impressed with how much they made on these domains.

Optimize for Yahoo Images Search with Flickr
By Chris Smith · September 20, 2007

Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”.

Search? Bah, We’re Ready For Some Football
By WebProNews Staff · August 30, 2007

There’s a dearth of interesting bits in the world of search this week, probably since it’s between SES San Jose and the last big holiday weekend of the summer.

10 Ways To Optimize Your Blog
By WebProNews Staff · August 30, 2007 · 19

There’s a lot of blogs out there – a lot – so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

SES – Lee’s Day 3 Wrap Up
By Lee Odden · August 24, 2007

Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference.

SES – Lee’s Day 2 Wrap Up
By Lee Odden · August 23, 2007

Test: How many geeks (and proud of it) in this picture?

AdWords Formula Fixed For Top Spot
By WebProNews Staff · August 23, 2007 · 4

Google’s advertisers should be a little happier with the ability to compete for top placement in AdWords, thanks to a tweak to the formula for calculating who grabs the top spot.

SES – Session: Video Search Optimization
By Stoney deGeyter · August 22, 2007

Multimedia Track, Tuesday 3:15 – 4:30 PM

SES – Video Search Optimization
By Navneet Kaushal · August 22, 2007

Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

Online Retailers Need Better Optimization
By Mike Sachoff · August 16, 2007

Eighty-one percent of Internet Retailer Magazine’s top 100 retailer’s Web sites are fully taking advantage of search engine optimization and marketing according to a new study by online marketer Oneupweb.

Landing Page Optimization Factors
By Kevin Gold · July 10, 2007

I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages…

(1) Keep Focused on Your Primary Objective

Optimizing Your Optimization: A Holistic Approach
By WebProNews Staff · July 10, 2007 · 1

In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.

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