WebProNews

Future Proof Your SEO

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Blog Optimization Is An Ongoing Process

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail.

Blogs Are For More Than Just SEO

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular.  It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results.  Such tactical advice can be very effective.

Impatience Key To Optimizing Landing Pages

Passive is for the old ways of taking in media content. Active Internet users seek what they want, when they want it, and expect to find it fast.

SMX: Amazin' Conversion Optimization

Business owners know the importance of converting visitors to buyers. However, buyers aren't in a hurry to convert; when they do, it usually means gaining a loyal customer.

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES - Landing Page Optimization

The clinic consists of a live, interactive landing page optimization clinic run by industry experts. Audience members will be asked to submit websites and any paid search campaigns prior to the clinic and samples will be chosen for live analysis. Moderator: Kevin Heisler, Executive Editor, Search Engine Watch Speakers: Jimmy Ellis, Director of Optimization Research, MarketingExperiments, Marc Wachen, CEO and co-founder, Optimost, Scott Miller, President and founder, Vertster

PubCon - European Site Optimization

This session is a round up of current international optimization and promotion issues. Panelists will address multi-language issues, Euro PPC/SEO, and how to crack the Southeast Asian riddle.

Get Free Advertising Advice From Google

The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.

PRSA: Social Media for PR Practitioners

I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.