WebProNews

Local Media Sites Good For Advertisers

Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.

Online Publishers Doing Well In Slow Economy

Even with a sluggish economy online publishers are doing well and those with solid brands and quality content are poised to succeed according to the president of the Online Publishers Association.