Quantcast

All Posts Tagged Tag: ‘online video’

Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights. “The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt …

Read More

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

Read More

You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

Read More

Facebook Launches New Video App Riff

Facebook launched a new app called Riff, which it describes as a “creative tool” for making videos with friends. And no, it doesn’t appear to be an April Fools’ Day joke. In fact, I’d go so far as to say it’s less of a joke than Slingshot. The app is actually available for both Android and iOS right out of …

Read More

Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that has quickly gained some traction – Meerkat. For now, Periscope is only available for iOS, and is currently available in …

Read More

YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and they work on mobile. “As a creator, you’ve probably been using annotations to engage with your viewers for years,” writes …

Read More

Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the good stuff. YouTube has this playlist of six videos, which take advantage of the technology. For now, you’ll only really …

Read More

Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still new to users, the company introduced Promoted Video for advertisers back in August after months of testing a Twitter video …

Read More

Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via Twitter’s iOS and Android apps as well as its Twitter Amplify partners, which include Viacom, BBC Global News, Fox TV, …

Read More

CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new features. Is video part of your marketing strategy? Are you eager to see 5by offer business accounts? Let us know …

Read More

Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed that Facebook is, on average, seeing more than 3 billion video views per day. Zuck also shared this nice little …

Read More

YouTube Deprecates Flash Embeds, Flash API

Google announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Along with this, they’re deprecating the “old style” of Flash <object> embeds and their Flash API. The company is encouraging all embeddes to use the iframe API, which as it notes, can inelligently use whichever technology the client supports. Google …

Read More

Page 1 of 1612345»10...Last »