WebProNews

Majority Of Americans are Influenced By Online Reviews

The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or service, according to a new survey from Opinion Research Corporation. Only 28 percent of respondents said they had posted their own feedback online while 66 percent had checked some type of online review forum when looking to purchase a specific brand of product or service.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Holiday Shoppers Look To Online Reviews

Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.

Wal-Mart Brings Customer Reviews Online

Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Ford Manipulates Forum Posts To Promote Mariner

If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Online Reviews Earn Raised Eyebrows

On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points).  The 2002 Aston Martin DB7 only got an 8.2.  So please, please, please be careful when reading user reviews.