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Online Publishers Articles

Forbes.com CEO Thinks Publishers are Killing Web Ad Potential
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Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.

IAB Reaches Out To Small Online Publishers

The Interactive Advertising Bureau (IAB) has created a new category of membership for small online publishers as part of an effort to help them prevent adverse state and Federal regulations that could harm the publisher’s ability to carry or sell advertising.