Adobe Adds Keyword Performance Predictive Analytics to SearchCenter+

Adobe Adds Keyword Performance Predictive Analytics to SearchCenter+

By Chris Crum September 7, 2011

Adobe has partnered with OptiMine Software to add keyword performance predictive analytics to its search marketing tool, SearchCenter+. The new feature is designed to help search marketers analyze unique characteristics of individual keywords and increase ROI. Tim Waddell, director of …

Omniture And comScore Partner On Web Analytics
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Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.

The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.

Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Adobe Seeks to Expand its Analytics Horizons
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Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

Test Landing Pages for Big Impact on Bottom Line

Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.

While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.

Many Analytics Vendors to Choose From

CMS Watch today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics.

For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

Adobe, Omniture Tracking Issue Addressed Again
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John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.

Adobe Bemused By Spying Claims

The discovery that some Adobe products phone home to analytics firm Omniture brought out the tinfoil hat crowd, and a raised eyebrow from Adobe’s John Nack.

Omniture Announces New Genesis Version
Omniture, Inc. (NASDAQ: OMTR), today announced Omniture Genesis 2.0 Platform Edition, a new version of Genesis that streamlines the deployment of Omniture for Authorized Platform Partners that deliver Omniture software as part of an industry-specific platform solution.

Adtech Interview – Doug Hansen, Omniture

Omniture provides a web analytics platform that allows companies to track all their online stats, from SEO campaigns to PPC advertising. Their major tool is called “Site Catalyst,” a tool that lets users track their business more effectively.

HitBox, Omniture & WebTrends Popularity HitBox, Omniture & WebTrends Popularity

While comparing web analytics products on Google Trends yesterday I noticed that WebTrends has always had a strong presence in terms of search volume but over the last 6 months to 1 year Omniture has really started to make its presence felt.

Presidential Candidates and Analytics

I thought it would be interesting to look at all of the top presidential candidates and see what they are using for analytics for their site. I visited each site, viewed source, and looked for Javascript code or any other trace of analytics code I could find.

BYU and Omniture Web Analytics Competition

Maybe this is old news to some of you but it is new to me. I came across BYU’s eBusiness Center site and found out that Omniture and BYU’s eBusiness center have teamed up to present a Web Analytics Competition.

Omniture Acquires Touch Clarity

I admittedly hadn’t heard of Touch Clarity before, but web analytics powerhouse Omniture has announced that they purchased them for $51.5 million (plus approximately $8.5 million in assumed vested stock options).

What does Touch Clarity do?

Omniture Unveils New Analytic Software
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Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.

Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.

Omniture Genesis Is The Right Move

Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture’s customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.

Omniture Adds Social Media Optimization Tools

Social media optimization is barely a buzzword, but that hasn’t stopped Omniture from adding a SMO tracking tools to its latest release of its SiteCatalyst web analytics package.

Omniture Announces SiteCatalyst Version 13

Omniture is set to launch version 13 of their popular Web Analytic Software. This latest release will include features geared towards Web 2.0 as well a self configurable console.