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Ogilvy Articles

Fear and Advertising – Are you Scared Yet?
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WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.

Google Ogles Ogilvy Exec
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Andy Berndt will make the jump from Ogilvy & Mather to head up a new unit at Google focused on the marketing and advertising potential in the entertainment industry.

Ogilvy Partners With Technorati
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Ogilvy North America is partnering with Technorati to offer clients blogs, vlogs, videos, photos, and other online user-generated media. The hope is for their clients to better understand the blogosphere and improve in building their brands.

Interview: Social Media and the Enterprise

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.

ADTECH: Hewlett-Packard Customers Showing “Brand Love”

Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on “The Changing Role of Interactive in Global Marketing.”