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Make all your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business that every effort should be made to prevent it.

3 Mesmerizing Salesletter Secrets!

1) Turn your ad into an article. It could be a story, or how-to article. This will lead readers into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch. For example, you could start your ad, "Once upon a time" or "Free Report! How to....".

Guerilla Upgrades: Start with Your Newsletter

One of the most frequent questions I am asked when speaking at conferences goes something like this...

Direct Marketing or Conversion Marketing?

As I start to write this, I'm not quite sure where this line of thought will go. But I think there is an important distinction here.

3 Magic Ways To Increase Your Sales!

1) Tell your potential customers in your ad copy that you will donate a percentage of their purchase price to a specific charity. This will show them you really care about people. They may just buy your product so their money will go to the charity. For example, you could say, "I will donate .75 cents from each order to the (name) Foundation."

3 Words That Pull Orders Like MAD!

1) Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. " Free shipping with every order over $50!" Another example would be, "Order within the next 5 minutes to get 3 extra bonuses free!"

The Database Security Checklist

Database security can jeopardize your network security. The security administration of your RDBMS (Relational Database Management System), needs to be focused on preventing the unauthorized use of your company or business information by criminals.

How to Use the Office Christmas Party to Enhance Your Career

Use your Emotional Intelligence and Interpersonal skills and you can get a lot of mileage out of the holiday party.

Controlling Page Margins with External CSS

What are page margins and why would you want to use them? You have seen them before but may have not realized it. Some web pages have a margin (space around the edges of the browser window). Web pages that do not have a page margin, will display the page content and graphics flush with the browser window. Each method has a purpose and creates a different effect. Try using different page margin values with your web site and see which you prefer.

3 Profitable Marketing Plans!

1) Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say "Buy Over ($) Worth Of Products And Get (product) Free!" Another example, "Buy (no.) E-books And Get A 50% Discount!"