WebProNews

Get Free Advertising Advice From Google

The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.

Ancestry.com Sells For $300 Million

You may or may not know about The Generations Network, but one of its properties has been a huge help to amateur and professional genealogists everywhere.  And now Ancestry.com, along with the rest of The Generations Network’s properties, has a new owner: Spectrum Equity Investors.

Google Introduces AdWords Automotive Newsletter

Google caters to a lot of specialized interests and industries - with a market cap of almost $170 billion, the company can afford to be versatile.  Yet a new AdWords newsletter addresses a topic about which I’m especially enthusiastic: cars.

SMX: Things Can Only Get Better

It was question and answer time again at Search Marketing Expo, with a panel of pros taking questions on better ways to do things when it comes to optimizing for search.

SMX: Boundaries Of The Penalty Box

If you don’t want to land in the proverbial search engine penalty box - or if you’re already there and want to get out - there are signs to look for and steps to be taken. "SMX: Boundaries Of The Penalty Box"

SMX: The Fear Hits Personalized Search

People want better search results, but the personalization technology that can enable it may be a little scary to the privacy-conscious.

SMX: SEO Tip! Love The Social Media

Social media marketing can turn the mild-mannered site marketer into an energy-wielding superhero, infused with the pure power of link love and heavy traffic.

SMX: Danny Sullivan Strips For Matt Cutts

The Search Marketing Expo opened in Seattle with a Q&A session with Google's Matt Cutts; it seems Matt came back from his vacation with mischief on his mind.

New Google Ranking Factors Study

Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.

A Debate Over Google's Power

In my May Biznology newsletter, I took issue with those who believe Google is too powerful. I don't think Google controls as much as what Microsoft does and nowhere near what IBM did back in the 1970s. Marshall Sponder disagrees.