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MyBlogLog Coming to An End

MyBlogLog Coming to An End

By WebProNews Staff February 24, 2011 | 3 Comments

Yahoo is shutting down MyBlogLog, a service acquired by the company a few years ago, that lets you see who’s been visiting your blog. It’s been known for quite some time that it would happen, but users received an email today setting the date. It said: 

You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.

MyBlogLog Looks for Higher Level of “Truthiness”
Today, MyBlogLog added a new feature to the online blog communities… to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.

MyBlogLog

Tracking Blog Effectiveness

There are a lot of data points that can be meaningful for tracking blog effectiveness.

That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

Breaking Down Yahoo’s Social Landscape

Yahoo! has been a very influential provider of social services online for quite some time.

Yahoo's Social Universe

Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions:

Advice for Reputation & Brand Management

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW:

Reputation Management Advice

Twitter as a Tool for Marketing & PR

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.

MyBlogLog – Still Relevant?

Late last week MyBlogLog updated their sign in process to require you to use your Yahoo ID when logging into the system. What surprised me most about the change was how it seemingly went unnoticed or unreported in the SEO community. I’m curious if you still use MyBlogLog and how relevant you think it is as a social site?

Yahoo IDs Get Rough Start At MyBlogLog
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About nine months have passed since Yahoo acquired MyBlogLog, and, starting a few days ago, MyBlogLog introduced support for Yahoo IDs.  The companies might have done better to hold off for even longer, though, as the process was pretty rough.

MyBlogLog Update Makes Misstep

Updates are usually good things, resulting in a cool new design, added features, or greater reliability.  But MyBlogLog seems to have goofed – while introducing tagging to its site, the Yahoo-owned social network basically called social media optimizers “spammers” and “schmoes.”

Yahoo Plans New Name & Features for MyBlogLog

When MyBlogLog first launched, the service brought promises of connecting blogging communities, and cool tools to make our blogs more visitor-friendly.

MyBlogLog Name Change, Redesign Imminent

When the Five Hundred sedan didn’t sell well, Ford renamed it after a much older model, the Taurus.  Ford didn’t change the car in any substantial way, but name recognition is everything, right?  Now Yahoo may be attempting to apply that theory to MyBlogLog; a name change is in the works, and other, more substantial, alterations should also take place.

Taking a Look Inside MyBlogLog

Lee Odden interviewed MyBlogLog CEO Scott Rafer and got some insights into the blossoming social community site. From the looks of things, there are certainly some interesting developments in store for the young blogging community site.

Social Networking More Popular than Porn?
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There’s an unholy trinity of money making niches that are said to be perpetually profitable.

If you’re looking for a ‘permanent niche’, look no further than ‘Pills, Poker and Porn’.

Who Gets the Majority of Your On-line Attention?

It just occurred to me that if I look at the on-line services I used most, there’s not really a clear winner when it comes to who gets the bulk of my online attention. Here’s the current list along with the current owner of each (since 3 of the 4 were acquisitions):

Cutting MyBlogLog Spam

Social traffic is fantastic because:

      • It’s highly targeted
      • It’s immediate
      • It’s low cost and often free

The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.

This includes, but is not limited to:

SES – Linking Strategies and Link Baiting

If you click the link under the headline of this post, you’ll land on Day 3 of Search Engine Strategies December 6, 2006 held in Chicago. That day included both sessions "Linking Strategies" and "Link Baiting and Viral Marketing Success", just as this current conference in April in New York. Both sessions are marked "Advanced" and suggest that you don’t attend if you didn’t attend the "Basic Linking" session earlier in the week. Nah. Only rank beginners not likely to attend a high end SES New York conference should need the prior session.

Clicky vs Performancing Metrics vs MyBlogLog

Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep’s Clothing", I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.