WebProNews

More Mobile Users Recalling Ads

Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).

411 Most Widely Used Mobile Search

There were 46.1 million mobile data users in the U.S. that used mobile search functions in the third quarter of 2007 according to a report by The Nielsen Company examining the mobile search behavior of wireless subscribers.

Mobile Users Want Better Internet Access

The mobile Internet is gaining traction, 44 percent of U.S. mobile phone users say they want a mobile phone with better Internet capabilities according to a study from the Kelsey Group, "Mobile Market View."

Mobile Web Users Trail PC Users In Japan

Over 53 million people in Japan use a mobile device to access the Internet, according to comScore.

UK Mobile Users Want Better Ads

Seven in 10 UK mobile phone users believe marketing offers sent by their carriers are not relevant to them. Close to two-thirds of these users are unhappy with the spam, according to a Pontis- commissioned survey done by Gfk NOP.