All Posts Tagged Tag: ‘Mobile Users’

People Who “Check-in” Are Young, Most Likely Android or iPhone Owners

A study put out today by comScore sheds some light on who is doing the majority of the “checking-in” in the U.S. The statistics were derived from the 16.7 million mobile users than use location-based services and check-in with Facebook Places, Foursquare and Gowalla among others.  That’s 7.1% of the entire mobile population.  Out of those 16.7 million that check-in, …

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More Mobile Users Recalling Ads

Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.

Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).

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411 Most Widely Used Mobile Search

There were 46.1 million mobile data users in the U.S. that used mobile search functions in the third quarter of 2007 according to a report by The Nielsen Company examining the mobile search behavior of wireless subscribers.

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