All Posts Tagged Tag: ‘Mobile Device’

Smartphone Shopping Relative to Type of Store

Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out their item on their smartphone, and completed the purchase in-store, and 37% said they researched their item on …

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Users Reading More News on Mobile Devices

It was recently reported that news content brings in 7% of of Apple Newsstand’s monthly gross of roughly $70,000 – while this doesn’t seem like much, a newer study reveals that users of mobile news apps now read more articles and long-form content than regular computer users. The January Pew Project for Excellence in Journalism found that when searching for …

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Mobile Devices Influencing Consumer Purchases

According to the Google Mobile Ads Blog, in a 2011 study conducted in tandem with Ipsos, consumers are using mobile devices more and more, to help command the points of purchase while shopping online or in-store. During the holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out their item on their …

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