Mobile Commerce Articles

Facebook’s ‘Buy’ Button Could Be The Answer Mobile Commerce Is Looking for Facebook’s ‘Buy’ Button Could Be The Answer Mobile Commerce Is Looking for

About a month ago, Facebook announced that it’s testing a “Buy” call-to-action button on ads and Page posts, which enables users to purchase products directly from businesses right from their News Feeds. The test is limited to a handful of …

Siri: A Breakthrough for Mobile Commerce Siri: A Breakthrough for Mobile Commerce
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For many Apple aficionados, the October 2011 release of the iPhone 4S failed to impress – at least initially. Although Apple touted the 4S as the “most amazing iPhone yet,” the device looked identical to the iPhone 4 and lacked …

Zaarly: The Next eBay? Zaarly: The Next eBay?
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Mobile commerce startup Zaarly announced today that it has closed a $14 million Series A round of funding led by Kleiner Perkins. They also announced that they’ve added Meg Whitman to their board. Whitman, of course, is the President and …

AT&T And Verizon Aim To Create Mobile Payment Network
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 AT&T, T-Mobile and Verizon Wireless have announced the formation of a joint venture called ISIS, a mobile payments network.

Discover Financial Services and Barclays Plc are also participating in the joint venture which will allow people to pay for purchases with their smartphones.  ISIS is expected to be introduced in larger markets during the next 18 months.

eBay Launches New Classifieds Site

eBay said today it is launching two iPhone selling apps, one for its online marketplace and one for its new classifieds site.

With the new eBay Selling and classifieds apps users can photograph and list an item in less than a minute.  On April 3, the company will introduce a new version of the eBay app for iPad.

9 Million People Have Made Purchases On Mobiles

Making purchases using mobile devices such as cell phones is increasing in the U.S. with 9 million mobile subscribers saying they have used their mobile to pay for goods or services and nearly half (49%) saying they plan to try mobile commerce in the future according to a new report from Nielsen.

Men were found to be more likely then women to use their mobile phone for commerce with 4.9 million men doing so and 4.3 million women making a purchase using their mobile phone.