All Posts Tagged Tag: ‘Mobile App Analytics’

Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices. Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that …

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Get More Out Google Mobile App Analytics [Android]

Google has been putting out some educational videos about how to get more out of Google Analytics, and not just those from the recently launched Analytics Academy offering. This one is about a half hour long, and features Google engineer Andrew Wales discussing how to get more out of attribution and campaign measurement on Android using Mobile App Analytics. It …

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Google Opens Mobile App Analytics Up To All

In June, Google introduced Mobile App Analytics in closed beta. At the time, the company said it would be opening up the beta in waves. I guess the final tidal wave is upon us, as Google announced today that it is now open to everyone in public beta. “With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play …

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