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media relations Articles

AOL Needs To Shine Its Shoes
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This article will be part tutorial, part sweating the small stuff. The tutorial is much, much shorter and more basic than the rest, so we’ll get to it first. AOL needs to hear it.

Blog Elevator Speech

We need to position blogs correctly, now more than ever, as businesses realize their potential….

Wendy’s Crisis Communications

Wendy’s public relations team has received high marks from the media on their handling of the recent “San Jose Incident.”

GM Mixes Church and State

When discussing the editorial and advertising components of a media outlet, I jokingly refer to them as “church and state.” This is because they are something I try and keep separate when practicing media relations.