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Media Rating Council Articles

Media Rating Council Gives Viewable Display Impressions Green Light Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those …

NetRatings On Track For Accreditation

NetRatings says it is moving forward in the Media Rating Council Accreditation process of its Internet audience measurement methods. Recently The Internet Advertising Bureau challenged NetRatings and comScore to agree to a third-party audit of their measurement processes.