Guess What? Social Media Measurement Doesn’t Have to Be Hard

Guess What? Social Media Measurement Doesn’t Have to Be Hard

By Abby Johnson October 16, 2011 | 3 Comments

What is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.

Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Web Measurement to Build Homogenous Ad Groups

Topics from X Change

I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!

We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.

Net Video Measurements Gaining Interest

The Wild West atmosphere of online video has settled down greatly, but it’s about 18 months away from a point where the demand for better measurement of video viewing reaches critical mass.

Quantcast Broadens Media Measurement
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Websites in Quantcast’s ‘Quantified Publisher’ program now have some new free media measurement tools to help determine the effectiveness of the videos and widgets they publish.

ComScore’s New Measurement Of Blog Audiences

Digital measuring firm comScore, has introduced the comScore Conversational Media Report, a new service that offers global measurement of the audiences for blogging sites, which includes mainstream and niche blogs and social networking sites.

comScore Upgrades Search Measurement

comScore, a company that “measures the digital world”, has upgraded the way they define searches.

It’s Official: Page Views Don’t Count

The pageview is officially on its way out the door as a web site performance metric – Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.

Nielsen Saying No To Page View Metrics

Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.

Quantcast Plays The Metrics Game
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The challenge of measuring the reach of a website for advertising purposes has become increasingly complicated, thanks to the myriad ways of distributing content.

Nielsen Expands Mobile Measurement
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The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.

Measurement & Optimization of SEM
I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.

Search Marketing Measurement

Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect’s "Search Marketer Measurement & Performance Study," done by JupiterResearch.

Search Marketing Measurement
"Search Marketing Measurement"
Search Marketing Measurement
Nielsen Unveils Video Measurement Tool

Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.

MediaSense Blog Measurement Tool Debuts

Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into the buzz around their brands on the Internet.

Ad-Tech: Notes on the Vibe

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event – this is not another recap post. 

ComScore, Nielsen Respond To IAB Letter

Both companies have agreed to independent audits of the ways they measure website traffic, as the two firms faced criticism over their use of panel-based methodolgies.