WebProNews

Google Analytics Eats The Internet

The popularity of Google's free analytics service brought in a crushing wave of interest when it debuted. That wave flowed into dozens of the top 500 sites in the world.

Facebook, Craigslist Gained Big In 2007

Unique visitor growth measured by comScore found newer and established web properties making big leaps last year.

Measuring Social Media

"How do you measure social media programs?"

ESPN, Nielsen Form Measurement Partnership

Nielsen and ESPN are partnering to create a model to measure people's use of media on a number of platforms including television, the Internet and mobile devices.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Web Measurement to Build Homogenous Ad Groups

Topics from X Change I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in! We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.

Net Video Measurements Gaining Interest

The Wild West atmosphere of online video has settled down greatly, but it's about 18 months away from a point where the demand for better measurement of video viewing reaches critical mass.

Quantcast Broadens Media Measurement

Websites in Quantcast's 'Quantified Publisher' program now have some new free media measurement tools to help determine the effectiveness of the videos and widgets they publish.

ComScore's New Measurement Of Blog Audiences

Digital measuring firm comScore, has introduced the comScore Conversational Media Report, a new service that offers global measurement of the audiences for blogging sites, which includes mainstream and niche blogs and social networking sites.

comScore Upgrades Search Measurement

comScore, a company that “measures the digital world”, has upgraded the way they define searches.