Nielsen and ESPN are partnering to create a model to measure people’s use of media on a number of platforms including television, the Internet and mobile devices.

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.

Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Topics from X Change

I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!

We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.

The Wild West atmosphere of online video has settled down greatly, but it’s about 18 months away from a point where the demand for better measurement of video viewing reaches critical mass.

Websites in Quantcast’s ‘Quantified Publisher’ program now have some new free media measurement tools to help determine the effectiveness of the videos and widgets they publish.

Digital measuring firm comScore, has introduced the comScore Conversational Media Report, a new service that offers global measurement of the audiences for blogging sites, which includes mainstream and niche blogs and social networking sites.

comScore, a company that “measures the digital world”, has upgraded the way they define searches.

The pageview is officially on its way out the door as a web site performance metric – Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.

Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.

The challenge of measuring the reach of a website for advertising purposes has become increasingly complicated, thanks to the myriad ways of distributing content.

The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.