A friend recently told me about a loud, attention-catching commercial for a company’s going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. (If you are not familiar with SiriusDecisions, you should be — they are doing some of the best research available on B2B marketing and sales.)