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Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

B2B Marketing Budgets

I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. (If you are not familiar with SiriusDecisions, you should be -- they are doing some of the best research available on B2B marketing and sales.)