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Market Research
The True State Of Online Advertising, If There Is One
By Frank Reed
If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?
The Bouncing Ball Of Site Analytics
Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.
Use Of Online Data Providers To Increase
By Mike Sachoff
Market researchers around the globe are expecting use of online data providers and online access panels to increase in the next 12 months, according to "The Online Research Barometer," a survey by Greenfield Online-Ciao Surveys.
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