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Google And Harris Interactive Team Up On Self-Service Market Research Google And Harris Interactive Team Up On Self-Service Market Research
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Harris Interactive announced that it has collaborated with Google and its Google Consumer Surveys on a new market research product. A spokesperson for Harris tells WebProNews that the product “allows businesses, both large and small, to compare themselves to industry …

CEO Leadership: Choosing Gut Reaction Over the Research [Infographic] CEO Leadership: Choosing Gut Reaction Over the Research [Infographic]

Market research sometimes doesn’t add up to a hill of beans. After all, consumers are notoriously finicky; what they report and what they do are often very different. Sometimes things are just trendy, no matter what the research says. Other …

Google Shows Consumer Surveys Made Easy Google Shows Consumer Surveys Made Easy

Are you looking for a fast easy way to do market research?

AOL Sells Market Research Firm DMS Insights to uSamp

Market research company uSamp has acquired DMS Insights (Digital Marketing Services) from AOL.

uSamp says it will combine with DMS to offer "best-in-class" online sample and panel management solutions, with the combined global panel reaching 2.7 million. The company notes that this includes an extensive Hispanic panel of over 100,000.

The True State Of Online Advertising, If There Is One

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?

The Bouncing Ball Of Site Analytics

Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.

Use Of Online Data Providers To Increase

Market researchers around the globe are expecting use of online data providers and online access panels to increase in the next 12 months, according to "The Online Research Barometer," a survey by Greenfield Online-Ciao Surveys.