Market research company uSamp has acquired DMS Insights (Digital Marketing Services) from AOL.

uSamp says it will combine with DMS to offer "best-in-class" online sample and panel management solutions, with the combined global panel reaching 2.7 million. The company notes that this includes an extensive Hispanic panel of over 100,000.

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?

Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.

Market researchers around the globe are expecting use of online data providers and online access panels to increase in the next 12 months, according to "The Online Research Barometer," a survey by Greenfield Online-Ciao Surveys.