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Mari Smith Articles

Relationship Marketing: A Long Term Strategy for Social Media Relationship Marketing: A Long Term Strategy for Social Media
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When social media really began to come on the scene, the entire basis of social networks was built upon interactions and connections. However, as it grew in popularity, marketers began to see its value and started embracing it. Although many businesses have seen great success with integrating social media into their marketing campaigns, it seems that the level of real social interactions has decreased.

Google+ Makes Splash in Social Sector, But Will It Last? Google+ Makes Splash in Social Sector, But Will It Last?
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Google+ has been on quite a ride in its first 6 weeks of existence. It obtained 10 million users in just two weeks and is now said to have over 20 million users. The overall reaction has been positive, but since the platform is currently invitation-only, the early adopters have mostly been the tech savvy crowd.