WebProNews

National Advertisers Target Locally Online

Almost half of national advertisers are currently turning to local online advertising, and more than 40 percent are pouring at least a quarter of their online marketing into local targeting, according to a new study by Sterling Market Intelligence, commissioned by Marchex.The study found that the utilization of local online advertising is hindered by confusion about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment.

Small Business Marketing Unleashed: Local Search

I've written about it before, and I'll write about it again: the only phonebooks around my work desk are the ones raising it and the monitor a few inches higher than they'd otherwise sit.  Local search functions well from a consumer standpoint, and a session detailed how businesses can benefit from it, too.

SMX: Wikipedia, Yahoo Answers & Answer Sharing

Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you're credibility will be shot-and your brand damaged. You'll come away from this session knowing how these influential sites work and how to participate constructively. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Yahoo, Marchex Renew Ad Deal

Local online advertising company and publisher of local content, Marchex has renewed a multi-year agreement with Yahoo who will continue to provide its sponsored search results to Marchex's network of local and vertical Web sites.

Marchex Purchases VoiceStar

Marchex, a local online advertising company and publisher of local content has purchased VoiceStar, a provider of call-based advertising services, including pay-per-phone-call and call-tracking, for local advertisers.

Marchex's New Product Shopping Search Agreements

Marchex announced agreements with two of the Internet's leading product shopping services, through its TrafficLeader subsidiary, designed to provide expanded marketing and distribution opportunities for its merchant advertisers.

Marchex Sets Agreements with Yahoo and Others

Marchex has set agreements with two of the Internet's leading shopping services through its TrafficLeader subsidiary, designed to provide expanded marketing and distribution opportunities for its merchant advertisers.