WebProNews

Culture Shock on Madison Avenue

Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue.  It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign.  But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a pretty face on some of the deep, troubling issues at play.