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Twitter Opens Madison Avenue Office Twitter Opens Madison Avenue Office

Twitter said hello to New York City today as they opened their new East Coast headquarters at 340 Madison Avenue. The brand new office will house 40 full-time employees, including engineers, designers and of course, advertising execs (it’s Madison Ave, …

Culture Shock on Madison Avenue

Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue.  It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign.  But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a pretty face on some of the deep, troubling issues at play.