When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.
Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.
The long-standing joke about the acronym for chief information officers actually standing for "career is over" may have a real punchline now, one that hits those C-level executives right in their employment status.
If you haven't gotten the message yet that your website content needs to be as original and niche as possible for long-term search engine visibility, it's time to get it and to hold on to it as you might the long tail as it pulls you along. But generating that extra searchable content isn't a picnic, now is it?
I posted a while back about the Meaty Middle, and why it was more important than the Long Tail for the application I'm involved with called RMX Direct.
Finally, a new concept that I can relate to - The Fat Belly.
Just finished Chris Anderson's book The Long Tail, and had a few thoughts. The "Long Tail" concept, of course, is defined thusly:
Who hasn't heard of the long tail? Actually, quite a few people if my experience is any indicator. If I try and explain it, or use a diagram in a presentation, I often find my work cut out in telling the story.
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