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All Posts Tagged Tag: ‘Local Ads’

Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have been made more prominent in the new formats, making them more clickable, according to Google. There’s a new hyperlocal marker, …

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