All Posts Tagged Tag: ‘Lgightbox’

Google Lightbox Ad Format Introduced

Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly enough, Facebook is saying, “It is the delivery of the marketing message to the right consumer, not the click, that …

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