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How Century 21 Utilizes Social Media to Connect with Consumers

How Century 21 Utilizes Social Media to Connect with Consumers

By Abby Johnson December 4, 2011 | 2 Comments

It’s always interesting to hear how brands, especially very traditional brands, utilize social media. Century 21 is one company that has embraced it extensively because, according to Matt Gentile, the Director of Public Relations and Social Media for the company, it is vital for businesses to embrace social and mobile platforms.

Wal-Mart Leads Early Black Friday Traffic
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The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Top Challenges for B2B Demand Generation Marketers
I’m here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.

1. The Growing Committee

Hannah Montana Leads TV Costume Searches
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If you want to be more certain your Halloween costume is unique, it’s a good idea to follow the trends and wear something not listed. That’s how I would do it, anyway.

Yahoo Leads Google, Microsoft In Time Per Person
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Google does well in just about every comparison, and the newest data from Nielsen//NetRatings doesn’t contradict that trend.  Microsoft and Yahoo also performed admirably, however, and in some ways, beat the boys from Mountain View.

Engagement Leads To Record News Site Traffic

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

Google Dips But Leads Search In June

Their lead faded slightly to 49.5 percent of the US search market, but that was good enough for Google to easily best the field for June 2007.

Virtual Sex Bed Caper Leads To Avatar Lawsuit

Just try to read this without feeling like you’re sitting in the back of the classroom, snickering with your buddies at the slightest hint of double entendre – you know, she said jacket, heh heh.

 

PeakStream Trail Leads To Google

Google’s acquisitions are usually pretty smooth deals; at most, a “welcome, Google!” statement shows up on the lucky company’s homepage.  Now, a report indicates that PeakStream has been bought by Google, yet the company no longer even has a front page – the whole site is gone.

MySpace Leads Copyright Infringement Fight
MySpace launched a new feature, called Take Down Stay Down, that prevents users from re-uploading videos that have already been taken down due to copyright infringement. It’s a smart thing, keeping the onus on the DMCA, but at the same time giving the DMCA more teeth, and it shows MySpace’s commitment to keeping infringing content off their site.

Google Marches On, Leads In Search

Searchers in the US made Google their choice in March 2007, as Hitwise reported a 64 percent market share for the search engine.

Better Business Leads From Search

My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land’s Strictly Business column, which covers topics related to B2B search marketing.

Conversion Improvement Resources
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.

While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Thought Leadership To Build Brands and Nurture Leads

RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing.

In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.

Drive Better Lead Generation ROI

Ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don

New York Leads In Identity Fraud

The dubious honor of being the state with the highest rate of identity fraud goes to New York, and New York City tops other US metropolitan areas.

Spam Trail Leads Blogger To Defamation Suit

A California blogger becomes one of the latest to be dragged into court after an inflammatory blog post. A brief tale about tracking down a spammer, which also held the accused personal contact information, won Jerry Baker a defamation lawsuit. The case also illustrates the potential pitfalls of Internet research.