WebProNews

Microsoft and Yahoo Marketing Issues

Microsoft is spending a lot of money creating useful tools for advertisers, and when you go to their tools page they list contextual ads for "all the data mining". If they would just let me know what that ad placement costs I am betting I would be willing to pay more than that thin arbitrage site pays. But I would pay much less than what it would be worth just to keep their tool pages clean so they can help build market adoption.

Models Stealing Quantum Notes Leads To Science!

A YouTube video featuring Australian models talking quantum physics turned out to have plagiarized Scott Aaronson's lecture on "Quantum Computing Since Democritus," and he has reached a settlement over this usage.

Google Search Appliance Purchase Leads To Links

Want someone to take you seriously?  An effective (if inelegant) way of getting attention is to flash some cash.  That practice may also, as it turns out, get you a link from Google.

Writing For Leads Is Bad Business

Recently I re-read a business book (written by some PhD's who counsel people to improve their careers), and each chapter struck me as salesy -- as if it were primarily crafted to speak to the 1% of readers who might be likely to follow up as consulting prospects.

Wal-Mart Leads Early Black Friday Traffic

The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Top Challenges for B2B Demand Generation Marketers

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

Hannah Montana Leads TV Costume Searches

If you want to be more certain your Halloween costume is unique, it's a good idea to follow the trends and wear something not listed. That's how I would do it, anyway.

Yahoo Leads Google, Microsoft In Time Per Person

Google does well in just about every comparison, and the newest data from Nielsen//NetRatings doesn’t contradict that trend.  Microsoft and Yahoo also performed admirably, however, and in some ways, beat the boys from Mountain View.

Engagement Leads To Record News Site Traffic

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

Google Dips But Leads Search In June

Their lead faded slightly to 49.5 percent of the US search market, but that was good enough for Google to easily best the field for June 2007.