lead generation Articles

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The …

Twitter Launches Lead Generation Card For Marketers Twitter Launches Lead Generation Card For Marketers

Twitter announced the launch of a new card for marketers today – the Lead Generation Card. Twitter cards, in general, let you attach media experiences to tweets, which link to your content. You can add a few lines of HTML …

Social Media Sells More B2B Leads [Infographic] Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after …

LinkedIn Better Than Facebook or Twitter! LinkedIn Better Than Facebook or Twitter!

Want to generate a lot of leads for your business and not spend a lot of money? In a survey-based study by HubSpot, business’s who used LinkedIn to showcase their services generated 3 times as many leads as when they …

Why Are So Many Marketers Dissatisfied With Social Media Results?
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Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President & CEO, Executive Oasis International, Toronto, caught my attention.

Lead Generation & Management Strategies

Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing. 

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Better Business Leads From Search

My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land’s Strictly Business column, which covers topics related to B2B search marketing.

Lead Generation Conundrums

Our client list over at Page Zero is varied. One of the ways we can most consistently add value is in custom work driving paid search traffic and helping with site design and copywriting for “complex” sales, such as B2B campaigns with long sales cycles.

Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”

Personal Lead Generation Tools

If you do lead generation (a.k.a. prospecting) for yourself out the WSJ article, “End of the Cold Call?” by Jeanette Borzo.

Taxonomy of Lead Generation

Generating leads for a given product or service is a market in and of itself.

Consistent Lead Generation Pays Over Long Term

In many ways, the disiplines of B2B and B2C marketing and lead generation are different.