Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land's Strictly Business column, which covers topics related to B2B search marketing.
Our client list over at Page Zero is varied. One of the ways we can most consistently add value is in custom work driving paid search traffic and helping with site design and copywriting for "complex" sales, such as B2B campaigns with long sales cycles.
Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign."
If you do lead generation (a.k.a. prospecting) for yourself out the WSJ article, "End of the Cold Call?" by Jeanette Borzo.
Generating leads for a given product or service is a market in and of itself.
In many ways, the disiplines of B2B and B2C marketing and lead generation are different.
iEntry 10th Anniversary
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