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Conduit: Google’s Labpixies Acquisition Validates App Marketing Opportunities

Apps are big business. From big brands to small ones, businesses are finding creative and interesting ways to harness apps to get customers engaged, to market their products, to drive traffic, and to drive sales.

Google Acquires Widget Developer Labpixies
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Google has acquired widget developer Labpixies, which developed some of the first gadgets for Google’s personalized homepage iGoogle. It also develops apps for Android and iPhone.

"Over the years, we worked closely together on a variety of projects, including the launch of a number of global OpenSocial based gadgets. Recently, we decided that we could do more if we were part of the same team…" says Don Loeb of Google’s iGoogle team.