Last night Hulu ran the live telethon style infomercial for Bing called the "Bingathon".
So how did it perform?
Well, it appears nothing "official" has been released yet. So let's see what some Twitter users (a co-host, industry professionals and everyday users) are saying about the Bingathon.
Update: ExecTweets is not the only thing Twitter is advertising. You can also see other ads for things like TwitterVision, Tweetie, etc. in the little box that previously only advertised Twitter services. Everything still looks to be at least Twitter-related at this point. And from the sound of it, they're not making a money off of it.
Twitter turned three years old this weekend, and to hear some people tell it, the service is on a path that'll have it taking over the world in no time. But comparisons to a sort of kinder, less articulate Stewie Griffin may be a little premature, since it turns out Twitter hasn't measured up to two other companies.
In a story we covered earlier this month, John Battelle accidentally typed livesearch.com into his address bar only to find a domain squatter. This of course led to speculation that Microsoft was close to rebranding its Live Search. They clearly were not too concerned about getting that domain (it's still the same a couple weeks later).
It's not easy to predict changes in the search industry on even a month-to-month basis; divisions get closed, new products are launched, and market shares waver constantly. But at SMX West, John Battelle discussed the much more distant future and made some interesting forecasts.
John Battelle, who literally wrote the book on Search, believes Google's apparent media-company aspirations will one day come in conflict with its purist algorithmic history.Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.
For years many of us in the advertiser camp have yelled about the fact that vendors like Google AdWords lump domain traffic in with "search" traffic without giving you much control over the situation. A lot of this was justifiable yelling - but as with much about the content networks (and stuff that should be in the content network but was in the past classified as search), today's reality seems to have improved.
News Corp's hostile $5 billion offer for publisher Dow Jones may spur a bidding war, and Google's name has been invoked alongside other potential bidders.
Author of "The Search" and BoingBoing.net "band manager" John Battelle's Federated Media scooped up its first round of venture capital funding.
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