JCPenney is currently going through a transition phase as it works to win back the customers it lost under its former CEO. Now the company is dealing with the fallout associated with one of its products. Redditor Wrestles4Food recently found …

When JCPenney decided to obliterate the term “sale” from their corporate vocabulary, it seemed like a stroke of genius. The removal of the terminology from commercials, promotions, and in-store displays suggested that everything on the retailer’s sales floor was inexpensive …

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.