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TapSense Announces Ad Platform For Apple Watch

TapSense Announces Ad Platform For Apple Watch

By Chris Crum January 5, 2015

Mobile ad exchange TapSense announced the launch of what it says is the industry’s first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes hyper-local targeting, Apple Pay, and some ad formats …

Here’s How to Watch Apple’s iPhone 6 Event Here’s How to Watch Apple’s iPhone 6 Event

The tech world turns to Cupertino today, as Apple is holding yet another September press event expected to showcase new hardware. The event is scheduled to kick off at 1 pm EST (10 am PST) and Apple has chosen to …

People Fawn Over Apple iWatch That's Really a Casio People Fawn Over Apple iWatch That's Really a Casio

Despite never mentioning or really even offhandedly referring to a ‘smartwatch’ in public discourse, Apple is totally coming out with a smartwatch, right? Right. It’s the iWatch and it’s going to launch this fall, before the mad dash of holiday …

Apple iWatch Could Arrive Before the Holidays Apple iWatch Could Arrive Before the Holidays

Over one year ago rumors surfaced that Apple was working on its own wrist-based computing device. Dubbed the “iWatch” by industry watchers, the device was expected to launch before the end of 2013. We know now that this did not …

Wearable Devices Reportedly Delayed by Poor Yields Wearable Devices Reportedly Delayed by Poor Yields

The long-rumored “iWatch” from Apple failed to make its debut last year, despite reports early in the year that Apple was working hard to get it out by the end of 2013. Samsung, on the other hand, managed to release …

HTC Might Be Building A Smart Watch [Report] HTC Might Be Building A Smart Watch [Report]
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There’s been a lot of talk this year about the potential impact of smart watches on the consumer electronics market. Analysts think it will be the next big thing, and that has one struggling smartphone maker reportedly trying to cash …

Apple Smart Watch Skips Today's Event Apple Smart Watch Skips Today's Event

So, Apple’s big fall iPhone event is over. The iPhone 5S and iPhone 5C were everything that the leaks and rumors held they would be. The only surprises of the presentation seemed to be the gaudy iPhone 5C cases and …

That Samsung Smart Watch Will Be Unveiled Next Month That Samsung Smart Watch Will Be Unveiled Next Month
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It’s no secret that Samsung is investing heavily in wearable computers. The company said just as much at an event in July. Now rumors are starting to escalate regarding what the world now knows as the Galaxy Gear. Bloomberg reports …

Microsoft's Smart Watch Will Be Out Next Year Microsoft's Smart Watch Will Be Out Next Year

Microsoft, like other major tech companies, is investing heavily into wearable computing. Steve Ballmer said just as much last week when he announced a major restructuring at the company. Now a new report has emerged with additional details regarding Microsoft’s …

Samsung's Rumored Smartwatch Gets The NMA Treatment Samsung's Rumored Smartwatch Gets The NMA Treatment

At this year’s Mobilebeat conference, Samsung said that it was investing heavily in wearable computers. The company will start out with smartwatches, but it thinks we’ll soon have computers in our clothing. Now, we could bore you with a bunch …

Apple May Be Working On Wearable Computers Apple May Be Working On Wearable Computers

Wearable computers are somewhat of a fad these days. It’s hard to say if it will be a fad a year from now, but Apple is researching ways to capitalize on the trend it if happens to grow. Reuters reports …

Apple's 'iWatch' Could Be Out As Soon As This Year Apple's 'iWatch' Could Be Out As Soon As This Year

Apple is known to launch several products throughout the year, but this year may be the first time that Apple will launch two iPhones in the same year. To compliment these devices, Apple may be launching its oft-rumored iWatch later …

Apple Is Working On Its Own Smart Watch [Report] Apple Is Working On Its Own Smart Watch [Report]

The smart watch is a good idea that has yet to hit the mainstream. It seems that consumers just don’t really see the need for a watch that syncs with their smartphones just yet. That may all change if Apple …